Holiday Inn Resort Penang
Holiday Inn’s organic visibility was low due to stiff competition from travel-booking giants like Agoda, Expedia and Booking.com. The client’s challenge was to rise above the noise and be discovered by audiences. However, they were impeded by the lack of key drivers of Search Engine Optimization: engaging content, proper tracking, keywords positioning, and citations from other websites.
Consider iProspect implemented Holiday Inn’s Search Optimization campaign in multiple stages to monitor progress and measure results. The website was audited to identify improvement areas. In addition, a tracking system was installed to analyze customer behavior. We produced a high-level strategy and adapted our approach based on data-driven insights, including full-scale keyword research.
Once the website was fully optimized, we launched viral content and outreach campaigns to create buzz among other websites and blogs for additional boosts to Holiday Inn’s organic rankings.
Holiday Inn Resort Penang’s website garnered over 12 thousand new organic visitors with 76% higher inquiries into room availability and 102% increase in booking conversions.
New organic visitors
Increase in enquiries
Increase in Instagram
engagement rates over 6 months
Increase in bookings