Holiday Inn Resort Penang

Elevating Holiday Inn Penang’s organic rankings through optimised content

The Challenge

Holiday Inn’s organic visibility was low due to stiff competition from travel-booking giants like Agoda, Expedia and Booking.com. The client’s challenge was to rise above the noise and be discovered by audiences. However, they were impeded by the lack of key drivers of Search Engine Optimization: engaging content, proper tracking, keywords positioning, and citations from other websites.

The Solution

Consider iProspect implemented Holiday Inn’s Search Optimization campaign in multiple stages to monitor progress and measure results. The website was audited to identify improvement areas. In addition, a tracking system was installed to analyze customer behavior. We produced a high-level strategy and adapted our approach based on data-driven insights, including full-scale keyword research.

Once the website was fully optimized, we launched viral content and outreach campaigns to create buzz among other websites and blogs for additional boosts to Holiday Inn’s organic rankings.

The Results

Holiday Inn Resort Penang’s website garnered over 12 thousand new organic visitors with 76% higher inquiries into room availability and 102% increase in booking conversions.

12,000

New organic visitors

76%

Increase in enquiries

40%

Increase in Instagram
engagement rates over 6 months

102%

Increase in bookings

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