Data Analytics is the science of gathering data, analysing data and improving your business decisions based on your data.
Most companies have started to realise data is important, ad data, website data, sales data, customer data etc. Individually single sets of data can help us spot both positive and negative trends that allow us to adapt and improve efficiency in many areas of a business.
Data however is a dangerous thing, because it is only as reliable as it is ‘clean’, making business decisions on unreliable data won’t get you the desired results and may have a negative impact, wasting time and money.
The key to clean data is understanding all the different forms your data can take, which tools are best placed to gather, categorise and analyse your data into meaningful results.
A deep understanding of your company’s datasets will unlock visibility on both an individual customer’s conversion metrics and the consumer’s true lifetime value. This empowers you to make better budgeting decisions and begin a shift towards attribution modelling.
Discover how Consider iProspect impacted Astro’s digital transformation amidst the decline of subscription for traditional media.