Performance marketing is at the core of every iProspect business around the world. It covers all forms of media buy, SEM, paid social (Facebook, Instagram, Twitter etc), programmatic, display, and video. So why performance marketing and not ‘digital paid media’? The work of the performance marketing team goes beyond setting up paid media campaigns, optimizing and reporting. The team assess the user journey and business processes from lead to sale, working with the client to remove inefficiencies and digitize their business.
When we look at digital marketing as a whole for clients, performance marketing is always at it’s core. It adds amplification to all strategies and scalability in a world that is becoming increasingly saturated both online and offline. The performance marketing team works with a range of programs and platforms to offer an adaptable mix of channels for any paid media strategy covering:
• Awareness and brand lift
• Online sales and e-commerce
• Online lead generation and app downloads
• Social engagement promotion
Our team has experience managing campaigns across a full range of industries within a wide range of languages and markets, including: Europe, U.S, Australia and Southeast Asia. This experience is transferred into every campaign we run, ensuring a high global standard of strategy and performance.
Learn how Consider iProspect’s tailored Google SEM strategies grew AIG sales by 300% quarter on quarter.